Which term encompasses techniques and procedures for collecting and analyzing data for marketing purposes?

The term that encompasses techniques and procedures for collecting and analyzing data specifically for marketing purposes is "Market Research Methods." This term refers to the systematic approaches used to gather information about consumers, markets, and trends to inform business decisions. Market research methods include qualitative techniques like focus groups and interviews, as well as quantitative techniques such as surveys and statistical analysis.

These methods are crucial for obtaining insights into customer preferences, behavior, and market dynamics, enabling businesses to develop effective marketing strategies. By understanding the various methods of market research, marketers can better target their efforts and allocate resources effectively to meet their customers' needs.

While other options may relate to aspects of the marketing process, they do not fully capture the breadth of techniques used specifically for gathering and analyzing marketing data as "Market Research Methods" does.