Which of the following is included in the order fulfillment process?

The order fulfillment process primarily involves the steps that a business takes to ensure that customer orders are processed, packaged, and delivered effectively and efficiently. Shipping is a critical component of this process, as it refers to the actual transportation of the product from the warehouse to the customer. This step is vital for meeting customer expectations regarding delivery times and ensuring customer satisfaction.

In contrast, market research, advertising, and sales forecasting are not directly tied to the order fulfillment process. Market research involves gathering information about consumer needs and preferences, advertising focuses on promoting products or services to increase sales, and sales forecasting predicts future sales based on various data points. While these activities are essential for the overall marketing and sales strategy, they do not encompass the logistics and execution steps involved in fulfilling orders. Therefore, shipping is the key activity that fits within the order fulfillment process.