Which of the following is NOT a component of the marketing mix?

The marketing mix traditionally consists of four key components: Product, Price, Place, and Promotion. These elements serve as the foundational strategies that a business uses to effectively reach its target market and achieve its marketing goals.

Product refers to the goods or services offered to meet consumer needs. Price relates to how much a customer pays for a product and involves strategies to determine acceptable pricing levels. Promotion encompasses the various ways a company communicates with its audience to inform them about products and encourage purchases. Place involves the distribution channels used to deliver the product to customers.

While partnerships can play a role in marketing strategies, particularly in terms of improving distribution or co-branding, they do not form part of the traditional marketing mix. Therefore, identifying that partnership is not one of the core elements of the marketing mix aligns with the established framework in marketing theory.