Which function of marketing is responsible for developing sales strategies and ensuring effective distribution?

The function of marketing that is responsible for developing sales strategies and ensuring effective distribution is selling. This aspect of marketing focuses on creating and implementing strategies that facilitate the exchange of goods and services to consumers. It encompasses understanding customer needs, establishing relationships, and executing sales tactics that influence consumer decisions.

Selling involves key activities such as communicating product benefits, negotiating terms, and managing customer interactions, all aimed at driving sales. Additionally, it integrates the distribution aspect by ensuring that products are available in the right locations at the right times, which is essential for meeting customer demand effectively. By aligning sales strategies with distribution methods, this function maximizes the potential for a successful market presence and customer satisfaction.

Other functions of marketing, like pricing, financing, and promotion, play important roles as well but do not encompass the overarching responsibility of sales strategy development and distribution management that is central to the selling function.