What is the term for activities aimed at communicating the value and benefits of a product or service to the target market?

The term that best describes activities aimed at communicating the value and benefits of a product or service to the target market is promotion. Promotion encompasses various strategies and methods used to inform potential customers about products, generate interest, and persuade them to make a purchase. The goal is to highlight what makes a product or service unique and how it meets the needs of the audience.

Promotion includes tactics such as advertising, public relations, sales promotions, and direct marketing. Each of these plays a crucial role in creating awareness and influencing consumer perception. By effectively communicating the value and benefits of a product, businesses can enhance their market presence and increase consumer engagement.

In contrast, marketing is a broader concept that covers all activities involved in the creation, communication, delivery, and exchange of offerings to create value for customers and society at large. Sales refers specifically to the transaction processes that lead to the exchange of goods or services for payment, while distribution focuses on the logistics of delivering a product to the customer. Each of these plays a role in the overall marketing strategy, but promotion is the specific activity concerned with communication.