What is the definition of marketing?

The definition of marketing as the process of promoting, selling, and distributing a product or service encompasses the essential activities and strategies that businesses employ to connect with their target audience and fulfill their needs. This definition recognizes the entire journey of a product or service, from the initial idea through development, to reaching the consumer and encouraging the final transaction.

Marketing involves understanding customer preferences, designing effective promotional campaigns, setting pricing strategies, and using distribution channels to ensure that the products or services are accessible. It is a comprehensive function that supports the overall goal of attracting and retaining customers, driving sales, and building brand recognition. By focusing on this definition, one can appreciate that marketing is more than just advertising; it is about creating value and fostering relationships with customers.