What is one of the drawbacks of using magazines as an advertising medium?

Using magazines as an advertising medium often comes with high ad purchase lead time. This means that advertisers typically need to plan their campaigns well in advance, as magazine issues are usually printed far ahead of their publication dates. This lengthy lead time can pose a challenge for businesses that want to quickly respond to market changes, promotions, or seasonal trends, as they may miss the opportunity to capitalize on timely advertising.

The other options present drawbacks that are either less relevant to magazines or not typically associated with them. For example, while high production costs can be a concern in some instances, they are usually more common in other media types. The presence of visuals in magazines is generally a strong point, as magazines are known for their rich imagery. Lastly, while messages in magazines do have a lifespan, the life of an advertisement does not necessarily diminish as quickly as in mediums like social media, making the short life argument less pertinent to magazines.