What is an advantage of product placement in advertising?

High visibility is a significant advantage of product placement in advertising because it allows brands to strategically showcase their products in contexts where they can be naturally integrated into the storyline or environment, thereby reaching audiences in an engaging manner. Unlike traditional ads that viewers may skip or ignore, product placements can create memorable associations between the product and popular media, such as movies or television shows. This form of advertising can effectively enhance brand recognition and recall, as consumers are often more receptive to content they enjoy.

The other options do not highlight advantages. Limited choice of vehicles refers to the potential restriction in selecting media platforms, which could hinder the effectiveness of the placement. High costs are generally a drawback, as securing a prominent placement often requires a significant investment. Poor quality reproduction can detract from the perceived quality of the product if it's not executed well, making it an unfavorable aspect of the approach. Thus, high visibility clearly stands out as a beneficial aspect of product placement in advertising.