What is a key feature of direct marketing?

A key feature of direct marketing is its ability to bypass traditional intermediaries. This approach allows businesses to connect directly with their customers, facilitating personalized communication and targeted messaging. By removing the middleman, companies can offer tailored promotions and communicate more effectively, which often leads to a higher response rate.

Direct marketing enables businesses to gather data about their customers' preferences and behaviors, allowing for more refined marketing strategies. This method contrasts with mass marketing techniques, which often rely on broader channels and may dilute the targeted appeal that direct marketing provides.

In this context, while other options present different marketing techniques or strategies, they do not capture the essence of direct marketing as effectively as bypassing intermediaries does. Social media influencers mainly pertain to social media marketing, mass marketing dilutes personalization, and creating a brand story is typically more associated with brand marketing rather than the direct engagement characteristic of direct marketing.