What is a characteristic of indirect distribution?

Indirect distribution is characterized by the involvement of intermediaries in the process of getting products from the manufacturer to the consumer. This system utilizes various intermediaries, such as wholesalers, distributors, or retailers, who play a crucial role in the distribution chain. Their functions typically include storing, transporting, and selling the product to end-users, making it easier for consumers to access the product without the manufacturer having to engage directly with them.

This method of distribution helps to broaden the reach of a product, allowing it to penetrate markets that may be difficult for the manufacturer to access directly. By utilizing intermediaries, businesses can leverage the existing networks and expertise of these partners, providing greater convenience to the consumer and potentially enhancing sales.

In contrast, direct distribution would eliminate these intermediaries, requiring the manufacturer to engage directly with the consumers. The other choices suggest characteristics that do not define indirect distribution; they focus more on direct handling or increased consumer engagement, which do not apply when intermediaries are involved.